"Daily Mail" reported that Newcastle Commercial Director Peter Silverstone has been placed on administrative leave immediately. After three years at the Magpies, Silverstone will move to Juventus in a commercial role.
This personnel change comes as new CEO David Hopkinson conducts a 100-day review of the club's internal operations. The Daily Mail disclosed last month that Hopkinson had vowed to implement major reforms when deemed appropriate. His motto was said to be: "Either with the team or for your own benefit."
The Daily Mail learned that another senior Newcastle manager resigned last month, and as Hopkinson's audit progresses, more personnel changes may occur. Silverstone is said to be leaving amicably and will join Juventus later this year. While serving as Newcastle United's chief commercial officer, he was involved in brokering an Adidas kit deal worth £30 million per season.
But Hopkinson, who once served as Real Madrid's global cooperation director, is determined to add nearly 100 million pounds in revenue to the club every year. Its global network of contacts and know-how will be key to driving growth. A partnership with Visa has been announced, and companies such as Microsoft and Amazon may become the next targets.
Inside sources revealed that Silverstone's resignation after Hopkinson arrived was in line with expectations. It is reported that Silverstone gave a farewell speech to his commercial team on Tuesday after the notice of departure was conveyed through employee emails.
Silverstone has always had mixed reputations during his tenure, mainly due to the controversy caused by ticket sales, but he has always praised the fans and the city. His family has also settled here. He often uses the 130% revenue growth during his tenure as evidence of his work results.
It is expected that as the restructuring process accelerates, Hopkinson will make a number of major personnel appointments in the coming months. This executive knows that in order to break through the limitations of profitability and sustainable development rules, the club's commercial sector must achieve a breakthrough in order to provide the necessary financial support for Eddie Howe's lineup construction.