The British media SportsPro selected a list of the 50 most marketable athletes in the world in 2025. Hamilton ranked first, Curry ranked 4th, Ronaldo ranked 5th, James ranked 8th, and Messi ranked 16th.
Top50 is as follows:
1-10:
1-Hamilton (F1), 2-Biles (gymnastics), 3-Maher (women's rugby), 4-Curry (basketball), 5-C Ronaldo (football), 6-Neymar (football), 7-Kate Lynn Clark (basketball), 8-James (basketball), 9-Antetokounmpo (basketball), 10-Gauff (tennis)
11-20:
11-Lewandowski (football), 12-Raisa Leal (women's skateboarding), 13- Mbappe (football), 14-Vinicius (football), 15-Djokovic (tennis), 16-Messi (football), 17-Jordan Chelsea (gymnastics), 18-Alcaraz (tennis), 19-Saka (football), 20-Angel Reese (basketball)
21-30:
21-Sinner (tennis), 22-Vera Goli (cricket), 23-Yamal (football), 24-Lyles (track and field), 25-Leclerc (F1), 26-Andrade (gymnastics), 27- Sabalenka (tennis), 28-Kane (football), 29-Frogger Johnson (basketball), 30-Rafinha (football)
31-40:
31-Aja Wilson (basketball), 32-Rashford (football), 33-Ledecky ( Swimming), 34-Achraf (football), 35-Sunitha Lee (football), 36-Putras (football), 37-Jessica Long (swimming), 38-Paige Bux (basketball), 39-Rohit Sharma (cricket), 40-Svatek (tennis)
41-50:
41-Norris (F1), 42-Skye Brown (skateboarding), 43-Salah (football), 44-Rodrigo (football), 45-Muciala (football), 46-Mead (football), 47-Brianna Stewart ( Basketball), 48-Marshon (swimming), 49-Olmo (football), 50-Travis Kelce (football)
SportsPro introduces how the list is selected:
SportsPro and NorthStar Solutions Group collaborated to develop a comprehensive and multi-dimensional set of standards to provide the most comprehensive assessment of athlete market value within the sports industry. We combine extensive data from a variety of sources, social media monitoring, cultural trend analysis, economic valuations and expert insights to present this definitive list of the most marketable athletes.