endorsement of cute pets for brands has become the current trend, and the most typical examples are "God of Lafayette" Karl Lagerfeld and his beloved cat Choupette. Karl's spoiling for Choupette has long been well known to everyone in the circle. In 2011, Karl's friend fostered the pure white Siamese cat at his home. Karl loved it very much and simply took it for himself. Choupette has inspired Lafayette's creative inspiration over the years and often appears as the protagonist of a fashion blockbuster, and is the most famous pet in the fashion industry. Chris Ramey, president of Affluent Insights, commented: "Pets can inspire people's emotions, and adding them to advertisements can convey the information that advertisements need to be conveyed to customers." According to English media reports, other brands include Mr Porter, luxury men's clothing e-commerce company, Italian luxury home textile Frette, Sferra and British high-end women's clothing brand Marchesa have caught up with this craze and brought pets into various promotional activities.
Luxury men's clothing e-commerce company Mr Porter recently shared many of the most popular dog photos on Instagram on his blog, encouraging customers to draw fashion tips from these dogs. Each quirky photo is accompanied by a small introduction to the dog, attracting many dog fans and Mr Porter customers.
Frette, Mercedes-Benz and other brands have participated in celebrating this year's "National Puppy Day" (March 23 is the "National Puppy Day" in the United States). The method is to solicit customers on Facebook and Instagram to upload photos of their pets and forward them.
This French Bulldog is Frette's royal model. Pets are not only a good marketing recipe, but also a source of creation. For example, Karl Lagerfeld launched the Choupette-themed accessories series with Choupette-inspired, and since then, he also filmed a movie for cats based on one of the series "Monser Choupette".